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Once in a great while, a technology emerges that has the potential to revolutionize the world as we know it. Even less frequent is the opportunity for the general public to invest in such a technology. The advent of 3D printing brings with it an opportunity to invest in an advancement that is as monumental as the cotton gin and the Internet.

In recent years, the boundary between physical presence and digital presence has become increasingly blurred. The recent financial operation involving Khaby Lame fits squarely within this context. The former factory worker from Chivasso, who became one of the most recognisable faces on social media thanks to his wordless videos, signed a historic $975 million agreement on 9 January 2026 with the Hong Kong holding company Rich Sparkle. According to several reports, the deal may also include the development of a digital version of his image based on artificial intelligence tools.

Well, a clear answer is not easy to find out there, as companies that profit from this segment of the market tend to give vague explanations about their products in order to not alarm the world too much and keep you using and buying their technology. Even if some process or material could be really effective to produce certain objects we should keep in mind that not all technologies are good for our planet. It should not be hard to determine when a technology becomes inconvenient, I believed this is when it is used to produce things that can be made in a sustainable way.

In the rapidly evolving world of additive manufacturing, materials innovation often defines the frontier. One of the lesser-known yet years-ahead-of-its-time developments was the Soap01™, the world’s first 3D printer for soap, created by Wittystore. More than a decade later, this early experiment in material diversity is being recognized as a pioneering milestone. With new advances in artificial intelligence (AI) and smart materials, the world is catching up to what Wittystore envisioned back in 2014.