Filter Blogs By tag: AI ethics

During a remarkable conference in Oxford, Professor Geoffrey Hinton – known as the "Godfather of Deep Learning" – didn’t mince his words: digital intelligence may soon outpace us and catch us off guard. It learns faster than we do, forgets almost nothing, and can replicate itself endlessly with a single click.

“Ego cogito, ergo sum, sive existo”.

"I think, therefore I am, or rather, I exist".

With these words, René Descartes(1) drew a boundary between being and illusion. To think was to prove one’s existence. The self, in this logic, was not the body, nor the voice, nor the action, but the thinker behind them. It was this inner witness, this private certainty, that constituted the essence of being human.

Friedrich Nietzsche¹ remains perhaps the most misunderstood thinker of modernity. After the ideological manipulations of the last century, today Transhumanism² claims to recognise in the Übermensch³ its own spiritual forebear. Yet between the Übermensch and the ideal of a humanity fused with circuitry there lies a profound ontological rupture.

In recent years, the boundary between physical presence and digital presence has become increasingly blurred. The recent financial operation involving Khaby Lame fits squarely within this context. The former factory worker from Chivasso, who became one of the most recognisable faces on social media thanks to his wordless videos, signed a historic $975 million agreement on 9 January 2026 with the Hong Kong holding company Rich Sparkle. According to several reports, the deal may also include the development of a digital version of his image based on artificial intelligence tools.