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In recent years, the boundary between physical presence and digital presence has become increasingly blurred. The recent financial operation involving Khaby Lame fits squarely within this context. The former factory worker from Chivasso, who became one of the most recognisable faces on social media thanks to his wordless videos, signed a historic $975 million agreement on 9 January 2026 with the Hong Kong holding company Rich Sparkle. According to several reports, the deal may also include the development of a digital version of his image based on artificial intelligence tools.

Friedrich Nietzsche¹ remains perhaps the most misunderstood thinker of modernity. After the ideological manipulations of the last century, today Transhumanism² claims to recognise in the Übermensch³ its own spiritual forebear. Yet between the Übermensch and the ideal of a humanity fused with circuitry there lies a profound ontological rupture.

From The Matrix to Plato’s cave, discover how analogue computing could overcome the limits of digital machines, reduce energy consumption, and reshape the future of artificial intelligence.

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